Leadership
Meet Richard Ricketts
CEO & Founder, TheMuscleRub.com
The original founder of Nature's Ultra and a decade-long pioneer of clean, transparent wellness products. Richard built The Muscle Rub because he believed athletes deserved better than what the market was offering.
Leadership
Meet Our CEO
Richard Ricketts
Original Founder of
"Nature gave us everything we need for recovery. My job was simply to listen, learn, and put it in a jar."
— Richard Ricketts, CEO & Founder
Richard Ricketts has spent over a decade at the intersection of natural wellness and sports performance. As the original founder of Nature's Ultra — one of the most trusted names in wellness — he pioneered the use of clean, responsibly-sourced hemp extract in everyday recovery products. His mission: a product that works with the body, not against it, using ingredients your grandmother would recognize.
10+
Years in natural wellness
500K+
Customers helped
3
Industry awards
Richard Ricketts
CEO · TheMuscleRub.com
In His Own Words
Richard's Philosophy
Natural First
"Nature gave us everything we need for recovery. My job was simply to listen, learn, and put it in a jar."
— Richard Ricketts
Richard has spent over a decade pushing back against the industry's reliance on synthetic compounds. His founding thesis: if nature already provides the solution, why add chemistry that doesn't belong?
Radical Transparency
"Transparency isn't a marketing strategy. It's the minimum we owe our customers."
— Richard Ricketts
Where most brands hide behind proprietary blends, Richard insisted on publishing every ingredient, every source, and every lab test. The Muscle Rub's open-label standard was his idea — and it set a precedent for the category.
Quality Above All
"If the product doesn't work, nothing else matters. Quality is the only metric I actually care about."
— Richard Ricketts
Richard's background in natural wellness taught him that shortcuts in formulation compound over time into mediocre products. He built The Muscle Rub to be genuinely excellent — not just marketable.
The Record
His Track Record
Over a decade of building products that put quality before everything else.
Founded Nature's Ultra
Richard launched Nature's Ultra with a mission to bring clean, clinically-inspired wellness products to market at a time when the category was dominated by synthetics.
Pioneered clean-label standards
Introduced the open-label policy at Nature's Ultra — publishing full ingredient lists and third-party lab results before it became industry standard.
500,000+ customers served
Nature's Ultra became one of the most trusted names in the wellness category, built entirely on product quality and transparent sourcing.
Development begins on The Muscle Rub
Frustrated by the state of topical muscle products on the market, Richard begins a 2-year R&D process to create a professional-grade botanical formula.
The Muscle Rub launches
12 active botanicals. Zero fillers. GMP-certified manufacturing. Everything Richard had learned about clean formulation in one jar.
2,400+ verified 5-star reviews
The Muscle Rub earns a 4.9-star rating from verified buyers — validating the product-first approach that has defined Richard's entire career.
10+
Years in natural wellness
500K+
Customers helped
4.9★
Average review rating
"Pure ingredients. You can feel the results."
— Edward Morre, Verified Buyer
"I've tried every muscle rub on the market. This is the only one that actually works through a tough training block. My athletes swear by it."
Marcus T.
CrossFit Coach
"After long runs, my legs used to ache for days. The Muscle Rub has cut my recovery time in half. I won't run without it in my bag."
Sarah L.
Marathon Runner
"As a PT I'm very selective about what I recommend to patients. The ingredient list is clean, the results are real, and the quality is exceptional."
Derek W.
Physical Therapist
As Featured In
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