Our Story

Built for people who
take recovery seriously.

The Muscle Rub was born from a simple frustration: every muscle product on the shelf was packed with synthetic chemicals, hollow ingredients, and vague claims. We set out to build something different — a formula you can actually trust.

As Seen In
Forbes Health
Men's Journal
Runner's World
Shape
Muscle & Fitness
Hemp farm — sourcing at the source

10+

Years of botanical research

Our Mission

Recovery should be
natural, not chemical.

"Clean formulas, transparent sourcing, and results you can feel."

We built The Muscle Rub because we were tired of muscle products loaded with synthetic fillers and questionable chemicals. Nature already provides everything needed for genuine recovery — our job is simply to harness it and put it in a jar you can trust.

Clean Sourcing

Every botanical is responsibly harvested and third-party tested for purity before it touches our formula.

Clinically Inspired

Our formula draws on decades of sports medicine research to target the root cause of muscle discomfort.

Zero Compromise

No fillers. No synthetic fragrances. No shortcuts. What goes in the jar is exactly what belongs there.

View Ingredients

The Journey

Our Story

2012

Richard Ricketts founds Nature's Ultra, pioneering clean hemp wellness products.

2016

Nature's Ultra grows to 500,000+ customers across the US — establishing clean-label trust.

2020

Development begins on a professional-grade topical muscle formula for athletes and active people.

2022

After 2+ years of R&D, The Muscle Rub launches with 12 active botanical ingredients.

2024

Over 2,400 verified 5-star reviews. Trusted by coaches, athletes, and physical therapists nationwide.

2,400+

Verified Reviews

4.9

Average Star Rating

30-Day

Money-Back Guarantee

500K+

Customers Helped

Leadership

Meet Our CEO

Richard Ricketts

Original Founder of

Nature's Ultra

"Nature gave us everything we need for recovery. My job was simply to listen, learn, and put it in a jar."

— Richard Ricketts, CEO & Founder

Richard Ricketts has spent over a decade at the intersection of natural wellness and sports performance. As the original founder of Nature's Ultra — one of the most trusted names in wellness — he pioneered the use of clean, responsibly-sourced hemp extract in everyday recovery products. His mission: a product that works with the body, not against it, using ingredients your grandmother would recognize.

10+

Years in natural wellness

500K+

Customers helped

3

Industry awards

Richard Ricketts, CEO of TheMuscleRub.com

Richard Ricketts

CEO · TheMuscleRub.com

Nature's Ultra

"Pure ingredients. You can feel the results."

— Edward Morre, Verified Buyer

"I've tried every muscle rub on the market. This is the only one that actually works through a tough training block. My athletes swear by it."

Marcus T.

Marcus T.

CrossFit Coach

"After long runs, my legs used to ache for days. The Muscle Rub has cut my recovery time in half. I won't run without it in my bag."

Sarah L.

Sarah L.

Marathon Runner

"As a PT I'm very selective about what I recommend to patients. The ingredient list is clean, the results are real, and the quality is exceptional."

Derek W.

Derek W.

Physical Therapist

As Featured In

Forbes HealthMen's JournalRunner's WorldShapeMuscle & Fitness

Ready to Feel the Difference

Try it risk-free for 30 days.

Every jar is backed by our full money-back guarantee. If it doesn't deliver, we make it right.

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